For Health, Wellness & Beauty Businesses in BC
The work you do changes how people feel about themselves. That kind of impact deserves a brand that reflects it. If the right people can't find you online, you're leaving clients on the table every single day.
That's where I come in.
Services
Four focused packages. One outcome. Your brand attracts the right clients and keeps them coming back.
Entry point for small businesses
Clarity without commitment. I research your local market across BC, analyze your closest competitors, and pinpoint exactly where your brand positioning falls short, then hand you 3 clear, actionable recommendations you can implement immediately. No long contracts. No guesswork. Just a strategist's honest read on where you stand and what to fix first.
Get found online
A beautiful, conversion-focused website built specifically for health, wellness, and beauty businesses across BC. I handle the SEO-optimized copy, local search setup, and Google Ads management so the clients searching for "salon near me" or "wellness studio in Richmond" actually find you. Built for growth, not just for looks.
The full transformation
My complete digital brand strategy package, built specifically for the health, wellness, and beauty industry. I develop your positioning, your messaging, your visual identity system, and a 90-day content and email execution plan tied to measurable KPIs. This is the blueprint that turns a great reputation into a growing, recognizable brand across BC.
Scale & consistency
Strategy without consistent execution fades fast. This monthly retainer keeps your content, social presence, email campaigns, and brand story working every single week, while you focus on running your salon, studio, or clinic. You get a dedicated strategist, not a rotating account team.
How I work
Every engagement follows the same four steps. You always know where we are and what comes next.
We talk about your business, your goals, and what's not working right now. A real conversation about your salon, studio, or clinic. No sales pitch, no pressure.
I research your local market, your closest competitors across BC, and the gaps in your current positioning. You get a clear, honest picture of where the real opportunity sits.
I build your 90-day roadmap. Every action ties to a measurable result. Every decision is backed by data, not guesswork or trends.
We launch, measure, and optimise together, week by week. You see the results clearly. I handle the strategy and the heavy lifting.
About
I hold a PhD from Rhodes University and 15 years of senior brand strategy experience, working with organisations across communications and marketing leadership. I'm also an ISSA Master Trainer, a health coach, and a yoga and Pilates instructor.
When I work with a salon in Richmond, a wellness studio in Vancouver, or a fitness clinic anywhere in BC, I already understand your clients, your seasonal rhythms, and what it takes to get people to come back through your door.
Most brand strategists treat health and wellness like any other vertical. I've spent years inside this world, both as a strategist and as a practitioner. That's the difference between a marketing plan that sounds good on paper and one that understands how your business runs day-to-day.
I work with small and medium-sized businesses in health, wellness, and beauty across British Columbia that are ready to turn a local reputation into a brand that grows beyond word of mouth.
What people say
You are a talented writer and researcher.
You have enormous respect from me. Your work delivery, dedication, and ability to deliver on mission impossible.
Your words are elegant and carefully chosen. That's what makes them powerful.
You are wise beyond measure. Your empathy and ability to infuse it in your writing are real gifts.
It has been an absolute pleasure. We have a final product we can all be proud of.
Remarkable. A rare combination of personal integrity and business ethics. The courage to say it as it is.
Common questions
Straight answers before you reach out. If something's missing, ask me directly.
It depends on where you're starting from. The Quick Start Brand Audit is $1,200 and gives you clarity without a big commitment. The full Integrated Brand Strategy is $3,500 and covers positioning, messaging, and a 90-day execution plan. Website and Local SEO starts at $2,500. Ongoing brand management is $1,500 a month once you're ready to scale.
Yes, exclusively. I work with health, wellness, and beauty SMBs across BC, including hair salons, fitness studios, yoga and wellness clinics, and beauty brands. I'm a certified health coach and ISSA Master Trainer myself, so I understand your clients and your industry without needing it explained to me first.
The Integrated Brand Strategy runs on a 90-day roadmap, from discovery through full execution. A Quick Start Brand Audit takes 1 to 2 weeks. Website and Local SEO builds usually take 3 to 4 weeks depending on scope. Ongoing brand management is an open-ended monthly partnership for as long as it's working for you.
All of it. I work with businesses from Vancouver and Richmond through the Fraser Valley, Vancouver Island, and the BC Interior. Most of the strategy work happens over video call, so where you're based in the province isn't a barrier to working together.
You're working directly with me, not a junior account manager. I hold a PhD in Communications and have 15 years of senior brand strategy experience, paired with real certification in fitness and wellness coaching. That means the strategy is built by someone who understands your industry from the inside, not just from a brief.
No. The Quick Start Brand Audit at $1,200 exists specifically as an accessible entry point. It gives you real, usable clarity on your positioning and competitors before you decide whether to invest further.
Get in touch
Every engagement starts with a conversation. Tell me about your salon, studio, or clinic. We'll figure out together if we're the right fit.